Biography

Marketing & Operations | Consultant | Speaker | Author | Ghostwriter | Cambridge MBA | World Traveller

I help entrepreneurs and businesses create value and grow by developing story driven marketing campaigns that produce revenue though data and people. Working together, we find your customers. I’m an award winning ex-journalist and superb storyteller. Through storytelling, I help brands craft their narratives, attract postive coverage and showcases executives as thought leaders.

I offer broad B2C and B2B international marketing leadership and budget oversight experience for growth oriented start-ups to multi-national financial and technology market leaders. I am a strategic leader with the skills required for successful hands-on execution. I’m also a collaborative communicator that uses influencing and negotiation skills to gain trust and buy-in quickly. I clearly define goals, establish process and execute on deliverables to achieve growth. Full marketing mix–all 7Ps.

Cambridge MBA:
I earned my MBA from the University of Cambridge where I also teach marketing sessions for entrepreneurship courses. Additionally, I’ve held senior marketing roles at technology companies including overseeing international strategic marketing for Hong Kong Telecom.

Journalist, Author, Ghostwriter:
Prior to my MBA studies at Cambridge, I had an award winning starter career in journalism and I’m a former Bloomberg News journalist. I’ve also written for Cambridge Enterprise (the commercialisation arm of the University of Cambridge) and London Business School. And finally, I come from a long line of entrepreneurs; my father, both of his parents, their parents (my great-grandparents!) and it continues on.

Consulting Projects:
I work with your existing team to set business objectives (KPIs) for campaigns. I ensure your marketing efforts look good and that they reach the right audiences so that your goals/KPIs are met and growth is achieved. I use frameworks I’ve developed through working with many founders and companies as well as others established by industry leaders.

Lectures and Public Speaking:
I have taught workshops for a variety of organisations including The Entrepreneurship Centre at the University of Cambridge, Google’s Campus in London and Cambridge Enterprise – the commercialisation wing of the University of Cambridge and a driver behind the Silicon Fen tech cluster.

Leadership:
I’m experienced with managing and deploying teams for assignments operating on every continent including Antarctica. I’ve also lived in multiple countries for work: Canada, China, Germany, UK, USA.

Specialties:
*Team Management & Development
*Building International Teams including Global Matrix Environment
*International Relationship Management
*Board Level Advising
*Writing & Ghostwriting
*Feasibility Studies and Marketing Plans
*Setting KPIs & Campaign Measurement
*Product, Project & Campaign Management
*Brand Strategy & Identity
*Brand Research & Insights
*Brand Events & Workshops (to maximise brand exposure & create meaningful relationships)
*Branded Culture & Customer Experience
*Campaigns that lie at the intersection of marketing & technology; I’m specialised in bridging the gap between the two by bringing digital solutions to marketing and creativity to technology
*Developing & managing campaigns online and off
*Digital activations
*Scaling Marketing alongside Product and/or Company Growth
*Full Product Lifecycle: Lead Generation, Activiation & Retention
*Performance Marketing
*Strategic Marketing: Press/PR, Partnerships & Positioning
*Integrated Campaigns
*Social Media management and analytics
*Content & Collateral Creation
*Digital Strategy & Policy Development for all platforms: Online, Mobile, Social, Tablet
*Business Development
*Project Budgets & Operational P&L
*Investor & Analyst Relations
*Crisis Management
*Public Speaking
*Workshop Lecturer/Tutor
*Media Coach/Trainer