Marketing has changed. The fact is pretty websites don’t sell things. Words sell things. Nobody will listen if your message isn’t clear – it doesn’t matter how much you paid for your marketing materials. Is your message simple, relevant and repeatable?
Visionaries, game changers and challengers striving to design tomorrow’s enterprises must simply explain what they’re company does. We use storytelling for sales enablement to give you the ultimate competitive advantage by helping customers understand the benefits of using your products, ideas or services in both inbound and outbound campaigns.
Story works because the human brain is drawn towards clarity and not confusion. Story is a sense-making device. It’s also a powerful tool for organizing information. Businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten. Once a message is clear, our clients create quality websites, emails that get opened, clickable content that gets shared, sales letters people respond to and incredible keynotes.
Building your Brand on a Story Foundation:
- Have a website with a clear message.
- Create lead-generators that get email addresses.
- Develop a sales funnel that onramps customers.
- Send sales emails that makes phones ring and close deals.
- Showcase customer testimonials that actually sell products.
- Engage your loyal community using a consistent story across social channels.
Want to talk about branding with story? Get in touch.