Biography


Consultant | Author | Speaker | Cambridge MBA

Marketing can be confusing and wasteful. This is why Tricia Levasseur helps entrepreneurs and businesses create value and grow by developing story driven marketing campaigns, using the full marketing mix, to produce revenue though data and people. Tricia is a digital marketing expert, business generator and relationship builder.

Tricia has the unique ability to think simultaneously about indvidual psychology and social dynamics on a massive scale. She’s an award winning journalist and superb storyteller. Her MBA is from Cambridge University. Through storytelling, Tricia helps brands craft narratives, establish communities, execute preformance campaigns, and leverage strategic initiatives like partnerships and PR. She also works to establish executives as Thought Leaders.

Client experience includes working with start-ups, SMEs and big brands in Europe (including the UK and Germany), the USA, Asia and Africa in both the B2B and B2C environment. Tricia is trusted by some of the best companies in the world: Google Campus, Hong Kong Telecom, Cryptia Networks, GSMA, HV Holtzbrinck Ventures, Bloomberg L.P., ITN Consulting, Three (UK), London Business School, Amnesty International and Silicon Valley comes to the UK (SVc2UK) alongside many others.

Marketing Executive with a Cambridge MBA:

Tricia earned her MBA from the University of Cambridge where she also teaches marketing sessions for entrepreneurship courses. Additionally, Tricia’s held senior roles at powerhouse technology companies including overseeing Hong Kong Telecom’s (HKT) international operating arm’s strategic marketing department where she led global online and offline campaigns. She’s worked in the world’s biggest business centers: Wall Street, London, Toronto, Hong Kong, Berlin.

Journalist, Author, Ghostwriter:

Tricia took her first computer class in school at the age of six and has been using technology to create and analyze content and campaigns for a very long time. Prior to her MBA studies at the Cambridge, Tricia had an award winning career in journalism and is a former Bloomberg News journalist. She additionally holds a two year university masters degree in journalism, public relations and advertising and is experienced across all media channels – print, radio, TV, online, social and mobile and has a focus on quantitative analysis that was reinforced during her master’s studies. Tricia’s also written Thought Leadership for Cambridge Enterprise (the commercialization arm of Cambridge University) and London Business School. Tricia also comes from a long line of entrepreneurs.

Lectures and Public Speaking:

Tricia has taught workshops for a variety of organizations including the Entrepreneurship Centre at the University of Cambridge, Google’s Campus in London and Cambridge Enterprise – the commercialization wing at Cambridge and a driver behind the Silicon Fen tech cluster. Tricia officially mentors startups for Techstars. She’s also been an expert speaker at a number of high profile events including at Factory Berlin and for the EU’s Soft Landing program.

Leadership:

Tricia Levasseur offers broad B2C and B2B international marketing leadership and budget oversight experience for growth oriented start-ups to multi-national financial and technology leaders. She is a strategic leader with the skills required for successful tactical execution. Tricia is skiilled across the full marketing mix – all 7Ps. Working together, we find your customers.

And finally, Tricia is a skilled relationship builder experienced with managing and deploying teams for assignments operating on every continent including Antarctica. She has also lived in multiple countries for work: Canada, China, Germany, UK, USA.

Questions?:

Want to talk? Send Tricia an email.